SEO & Internet Analytics Terms Every Beginner Must Know
Despite using an amount of keyword-optimized posts, have you still not succeeded in generating sufficient organic traffic? Devoting a lot of time and hard work, but webmasters are finding that their traffic is untargeted.
Are you wondering where to get the answer? The answer is hidden in your internet analytics reports. Digital Marketers and Online agencies generate such reports to understand what works best in the market. Such metrics assist in the optimization of the websites and their content in a way that it caters to the requirement of its audience. This process is known as SEO or Search Engine Optimization.
But SEO is a hard nut to crack. The Digital Marketing Platform has introduced a large number of terms and terminologies that one must understand fully to better estimate their website performance and based on that businesses can make changes in their strategies. In this article, we will be uncovering some of the SEO and web analytics terms that everyone must know.
What is SEO?
SEO is the act of growing both the quantity and quality of website traffic through organic means (non-paid) in the search engine results.
There are two types of SEO:
- On-Page SEO: It includes optimizing and editing contents that is published on your website. For this type of optimization, some technicality is required.
- Off-Page SEO: It is an indirect form of promotion by link-building and social media marketing. It includes hyperlinking by promoting the website content to enhance its overall integrity in the search engine results.
SEO techniques are classified into three major categories:
- White Hat SEO: It is the ethical way to optimize a website by following the search engine rules by following a long-term tactic.
- Black Hat SEO: As the name indicates it’s the opposite of White hat SEO. Black hat SEO depends on unscrupulous schemes to get quick results but violating the search engine recommendations.
- Grey Hat SEO: This SEO technique lies in between White hat and Black hat SEO, it is less risky than the Black hat but still it is unethical in comparison with White hat SEO.
Why is SEO important?
Research shows that 70 percent of marketers prioritize SEO over PPC (pay per click). For example in the US of all searches only around 3 percent of people used PPC. If set up properly SEO is the only means by which online marketing channels can continue to succeed over time. If you select very good content along with the right choice of keywords your traffic can skyrocket overnight.
Search engines are getting cleverer but still, they need human assistance. Optimizing your site aids to deliver the best information to the search engines by which they can rank higher on the result page.
The above factors make SEO a must criterion for making your posts stand out among all. To check the SEO there are many tools available like Seobility, SEMrush, Ahrefs, and many more.
Internet Analytics: Why is it important?
Internet analytics or web analytics or online analytics is the measurement, collection, analysis, and reporting of web data to recognize and optimize web usage. It is not only a method of computing web traffic but also can be used as a tool for market research and to increase website effectiveness.
To perfectly analyze your site you need to collect a ton of data about how people interact with your site, how much time they spend, what activities they are performing, and many such things. Every bit of data is important. Frankly speaking, if visitors are spending only a few seconds on your website and then leaving, there is something wrong with it. You need to keep an eye on it.
Now we are going to present to you some of the terms you need to focus on to grow your business.
- Alexa Rate: It is an evaluation of how prevalent a site is in comparison to all other sites. The rank calculation uses a blend of average daily visitors and the page views to a site in the last three months. The site having the highest blend of visitors and page views receives the top position, it is updated every day.
- Bounce rate: It is the percentage of visitors on a specific website who navigate just after viewing the first page.
- Data Visualization: As the name indicates it’s the form of representing data in a visual format like the chart, graph, and tables. It eases the analysis process as it’s easy to interpret data in this format.
- Page Hit & Impression: Page hit is the count of the number of items retrieved from the web page. For example, if a visitor calls up with a page with three graphics it receives four hits, one for the page and three for the graphics. The impression is the number of times content is viewed. Like an online advertisement, pictures, etc.
- Keywords: Keyword is a word or set of words that the user types in the search engine. The ranking of your page largely depends on the keyword you select. One should be a primary key and at least two secondary keys.
- Page views & Page views per visit: It is the total count of viewed pages. A page view is counted when the user views one entire page of your website. Page views per visit can be defined as an average number of pages viewed over a given time interval.
- Load time: Load time is the average amount of time it takes for a page to be seen on the screen. It is the elapsed time from when you click on a link or type a URL till the page is completely loaded on the browser.
- Site audit: It is the process of analysing the performance of a website based on several criteria. There are various types of site audits like SEO audits, security audit, and many more. It provides a broad view of the website and overall traffic. It is conducted for marketing purposes to find out the weak areas in the operations that affect the web.
- Uptime & Downtime: Uptime is the fraction of time that an ISP’s internet service is dynamic, and downtime is the fraction of time an ISP’s internet service is poor.
- Anchor text & Meta description: It is the text that appears highlighted (often blue) in a hyperlink that can be clicked to open a webpage. It is used by the search engine to decide what the page is all about. To increase the ranking, the links on a website must have keyword-rich anchor text.
Meta descriptions do not affect the SEO of your page instead it enhances the chance of a user clicking your page by 10x times. It is a short paragraph written under your page search result. Do make sure to include the important keywords in the Meta descriptions.
- Web Crawler: A web crawler or spider is used to index the contents of a website so that they can appear in search engine results. It follows the links between pages so if any broken link or dead link is found it can decline the crawling ability. There are many software’s available in the market to ease the crawling process, one such is Seobility check, which checks your whole website by crawling all linked pages. Seobility SEO check provides a complete solution for enhanced web optimization.
- Dead Page: These are the pages that do not contain any links, just they include a back button which visitors can use to stay on the website. By seeing this type of page visitors often exit the page as they find difficulty in navigating around the website.
- Duplicate content: As the name only indicates that the contents are duplicated, that is same content is found at more than one place on the internet. Multiple URLs are pointing to the same page. Same content across multiple URLs on a website result in unfortunate placement in the SERPs because it confuses search engine how to rank them.
- Cookie: It is a text file sent to your browser by any website you visit. It aids the website to recollect information about your visit, making it cooler to visit again and providing a better experience. It tracks visitor’s behavior online.
- PPC (Pay-Per-click): It is a technique of marketing in which the company that has placed an advertisement on a website pays an amount that is already decided by bidding to the host website whenever a user clicks on the advertisement. It is done by the companies to drive more traffic to their website.
- Robots.txt: It is a text file uploaded in the code section of the website and used to deliver instructions about the website to the crawlers or spiders. This type of file acts as guidelines to the crawlers of which part of the website they can access and which not.
- Server Errors: It implies that there is a problematic situation and hence the web server is unable to send the requested page. There are various types of server errors like HTTP error 500(Internal server error), HTTP error 404(Not found), HTTP 401 (Unauthorized), HTTP error 400(Bad request), and many more.
- Reachability: It is a metric that defines how easily a visitor and the search engine crawlers can search what they want on a website. To make better reachability certain factors should be taken into consideration such as providing proper links, proper structuring of websites, etc.
- CTR (Click-through rate): It is a metric that calculates the number of clicks an advertiser receives on their respective ads per number of impressions. To make PPC succeed it must have a higher CTR as it straight away affects both your quality score and the amount you pay each time when the user clicks on your ad.
- Landing Page: A landing page is a sole webpage that is designed precisely for marketing purposes. It intends to convert the visitors into lead customers. In contrast to other webpages, this type of page has only one aim that is a call to action (CTA). Now, what is CTA? It is a button or maybe a link that provides visitors to perform tasks like fill the contact page or browse a portfolio and many such types of activities.
- Session: It is the amount of time a visitor is lively on your website. If due to any reason the user is not active for more than 30 minutes then that particular session is expired and the new session is generated.
- Entry page & Exit page: The entry page is the very first page the visitor views as soon as it arrives on a website and the exit page is the exact opposite of this, it is the last page a visitor views before leaving the website.
Wrapping it up
Internet analytics might sound a bit complicated but it gets cooler with practice. Nevertheless, SEO being an important part of web analytics must be on top focus. A ton of people run their websites lacking to keep an eye on the basic measures. As search engines are constantly changing their algorithms so it’s required to change the strategies but this prime issue is how to make those changes. To answer this you must first understand the basic terms and terminologies associated with SEO and online analytics to smooth sail your businesses.
Still, do you have any doubts regarding Internet analytics? Is there something that we can include? Please drop your thoughts in form of words in the comments below. Would be happy to hear from you.